Q Module 5: Discussion 6: Importance of Sales in B2B & Social Media Directions: One original post (approx. 250 words with supporting references using APA and two peer replies approximately 150 words. By pressing "reply" and posting you are attesting that the posts are in your own words. Importance of Sales in B2B Marketing Personal selling is of special importance in B2B marketing. What has been the impact of the Internet on B2B marketing and B2B personal selling? Has this changed the relationship of the sales person to those making B2B buying decisions within the buying center concept? Describe ways to enhance these relationships. https://www.youtube.com/watch?v=wsk6jKr4nk0&t=31s Listening and Social Media Monitoring How are firms using Social Media Monitoring? Give specific examples. What has been the result of such "listening" and what are the future implications for marketers? What role do bloggers play in shaping the discussion online? How should firms work with the blogger community? http://www.mktgsensei.com/AMAE/Marketing%20Research/Weak%20Signals%20Yield%20Insights%20on%20Social%20Media.docx Please note: Graded discussions are "Must Post First": After you post your intial response to the above prompts, you then get the benefit of seeing what your fellow students answered while going through the same discussion exercise.